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Yinka Awojobi

 

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Has a weird obsession with international gospel music.

 

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So: I'll begin with something of a

rather self-serving, smug remark:

 

Some of us have known great things

will happen for UK Gospel Reggae

for years - it's good to see our Americans

cousins are finally catching up :-) 

 

10,700 Plays in 4 Days

 

'I Am', the new single from Juilan Binns,

(better known in the Reggae fraternity as

Gyamma) has been shown a whole lot of

love on popular US website Rapzilla.com.

 

It's had 10,700 plays and 500 likes via

Rapzilla's SoundCloud account within 4 days of it being uploaded.

 

Significant

 

There are a host of reasons why this is significant but I'll point out just two: Rapzilla is a Hip-Hop website.  Hip-Hop.

 

I'll let that sink in for a bit...

 

Closely allied to that fact is my second point: you know Hip-Hop fans are an incredibly genre-loyal bunch so seeing them excited about a proper Reggae song is excellent.

 

10,700 plays also puts 'I Am' in the higher category of tracks that get a significant response on Rapzilla's SoundCloud page (comments and track annotations stand at 36 with an extra comment added even as I wrote this).

 

Throwback

 

Edward Holland Junior's excellent production is a throwback to Dancehall, with a hat-tip to the classic production sounds of Steely & Clevie as well as Sly & Robbie, but with a uniquely UK twist imprint in its DNA.  This is easily one of the best riddims I've heard from Ed's Riddim Culture studio.

 

World Domination

 

I keep being accused of being unrealistically optimistic about the future of UK Gospel music.  And yes, I'm guilty as charged.

 

And while 10,000 plays in an impossibly short time on an international (and influential) US website does not automatically equate world domination, it does point to an exciting possible future: a future where UK artists are played (and re-played) as they present music on their own terms.

 

By the way: the plays now stand at over 12,500.  

 

 

Bring on the future.  

 

 

 

 

 

 

 

 

 

 

 

[Photo below shows Gyamma announcing 10,000 plays on his Facebook page].

Gyamma's single reaches 10,700 plays in Four Days on US website

Published 10 September 2013

EXPLORE MORE GYAMMA

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Yinka Awojobi

Founder, UKGospel.com

and the UKG Group of sites.

 

That's really all I have to say...

 

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Gyamma - I Am cover Gyamma - 10k Plays in 4 Days - Facebook post

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